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UTM Tags

UTM tags let you track where users come to the bot from. A unique link is generated for each traffic source, and all clicks on it are recorded in the analytics. You can create separate campaigns for each tag and track their performance

Step 1. Open the bot

In the left sidebar, in the VPN section, click on the bot you need

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Opening the bot

Step 2. Go to the "UTM" section

On the bot's page, click on the "UTM" tile

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UTM section

Step 3. Review the source overview

The "Overview" tab displays a graph of click trends across all tags for the selected period. You can switch the time range and view activity for each source

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UTM source overview

Click "Create Link", enter the tag name using Latin letters and copy the generated link. Any user who clicks it will automatically be linked to this source in the analytics

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Creating a UTM link

Step 5. Create a campaign

On the "Source Details" tab, select the tag you need and click "Create Campaign". Specify a name, a budget in dollars, and add a note if you wish. After launching, the system will start tracking performance for this tag

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Source details

Show the campaign creation form

Creating a campaign

Step 6. Analyze the results

After launching a campaign, detailed statistics become available — the number of acquired users, paying customers, revenue, customer acquisition cost (CAC), return on investment (ROI) and purchase conversion rate. The campaign can be edited or deleted

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Campaign statistics

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